It’s becoming increasingly important to have ‘digital assets’ or documents and webpages that offer value to a targeted audience. If you’re self-employed or trying to manage an Etsy account or a Shopify store, this may seem like an impossible task. My first suggestion is to create a blog. Don’t panic. There are simple ways to create and manage a blog without becoming a blogger.
The single most important tool to keep your digital marketing simple is to plan. Keep a calendar of dates that are relevant to your brand, your product, your city or your target audience. Anticipate what's coming up and the times when you have to get creative and fill in the blanks. It will save you scrambling.
Creating seasonally relevant material needs to be part of a bigger marketing strategy so your other efforts will support you during seasons with higher Internet traffic (i.e. competition). If you haven’t been using a big-picture strategy, don’t worry - now is a good time to start so let’s do this!
At this time of the year, the no-brainer is a Holiday Gift Giving Guide for your brand. Make yourself a useful resource and help people save time and stress by recommending your product or services!
Here are 4 simple steps to make this happen efficiently and quickly.
1) Copy: keep your copy to a minimum. An introductory paragraph, including a sentence introducing your products and why they're THE perfect gifts and then a sentence describing each product.
2) Images - you must have these already if you've got products or services, right? If not, don't panic, hop over to my home page and download my list of FREE stock photo sites. Knowing where to find great, professional photos will make creating your guide simple, quick and easy. In fact, the quality of your images can make the difference between selling and not. If you have your own products and really should be using your own images, I have a resource for you. But just let me say, sending people off your website is THE biggest no-no ever. **PRO-Tip: Notice that this link opens in a new window. That way my site is still open in your browser and I"m not FULLY giving you away to someone else.** Shopify has a great guide for creating perfect product images if you want to do it yourself.
3) Include links to where your products are being sold. When you list your products in your guide, insert hyperlinks to the products to make purchasing super easy. Send them straight to the purchase point with as little distraction as possible.
4) Use one image and one sentence at a time as social media content! Now you're sending people from social to you site AND you don't need to struggle to come up with what to post.
One last PRO-Tip - **Before adding photos to your post, save them using keywords, or words people may search that would bring them to your site.** Those keywords are search engine visible so by adding them, you're increasing your chances of being found by Google. Imagine what a difference that could make if you were creating this kind of post 2 or 3 times a week or more?
Happy holiday selling! Tag me on social media when you get your guide done so I can check out your handy work! I'm looking forward seeing your products as well. Who knows, I may even buy something!
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.