You'll see these terms in a few different places including paid Instagram/Facebook advertising and Instagram Insights. Understanding what they mean for your efforts at connecting with your audience has a big influence on your strategy.
So here are a few helpful definitions to help you get clear:
On Instagram these stats will be relevant in one week increments. When you see these terms in other places like on Facebook they may be referring to a different date range so always check.
For understanding your Stories analytics, you will need to understand a few other terms.
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.