You'll see these terms in a few different places including paid Instagram/Facebook advertising and Instagram Insights. Understanding what they mean for your efforts at connecting with your audience has a big influence on your strategy.
So here are a few helpful definitions to help you get clear:
Marketing Tips & Growth Strategies in Your Inbox
Catherine Mellon is an Online Business Coach & Consultant who has been helping entrepreneurs & small businesses use the internet to grow their business since 2014.