Last post, I asked you to start thinking about the easiest way for you to get into the game. And by ‘get in the game’ I mean make a commitment to start using social media for marketing. The best approach, in my opinion is to keep it super simple and be honest about what you can either afford or are willing to commit to. And then make that commitment.
At the end of the day, do what you have to do to get in the game. Or throw in the towel and walk away. It’s a waste of time, effort and money to do this halfway. It will result in nothing except for the public knowing that you are making a lame attempt at engagement. That will send potential customers straight to the nearest competitor they can find on social media.
This post, I want to offer up some actionable items to make this more clear for you.
Here are a few of those:
TIP: It is not necessary to be active on every social platform - in fact it's not smart to try. As part of your commitment to your social marketing efforts, pick the top 2 social platforms your audience is likely to use & focus there. (Click To Tweet)
Here’s a challenge I come up against A LOT from people who want to use social media to market their business. They are inconsistent. Either they can’t afford the costs associated with hiring someone to do it for them or they think they can manage it themselves. So many entrepreneurs and business owners don’t find using social media second nature. The thought of doing it themselves is overwhelming and they never start or try it for a short period and then abandon ship. Ever go looking for a business on social media (YES! People do that ALL THE TIME) that hasn’t posted in a year or more? Ugh. Not good.
Sometimes what's effective for marketing on social media is a matter of basic common business sense. For example, if you’re clear about who your audience is, you can be clear about your marketing approach. Trying to convey one message to numerous demographics will water it down and reduces your chance of actually connecting with any of them. Growing your business by letting people know you, like you and trust you is still the cornerstone of growing a small company. All that has changed with the onset of the internet is how we communicate with them.
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.