It’s becoming increasingly important to have ‘digital assets’ or documents and webpages that offer value to a targeted audience. If you’re self-employed or trying to manage an Etsy account or a Shopify store, this may seem like an impossible task. My first suggestion is to create a blog. Don’t panic. There are simple ways to create and manage a blog without becoming a blogger.
The single most important tool to keep your digital marketing simple is to plan. Keep a calendar of dates that are relevant to your brand, your product, your city or your target audience. Anticipate what's coming up and the times when you have to get creative and fill in the blanks. It will save you scrambling.
Creating seasonally relevant material needs to be part of a bigger marketing strategy so your other efforts will support you during seasons with higher Internet traffic (i.e. competition). If you haven’t been using a big-picture strategy, don’t worry - now is a good time to start so let’s do this!
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.