You'll see these terms in a few different places including paid Instagram/Facebook advertising and Instagram Insights. Understanding what they mean for your efforts at connecting with your audience has a big influence on your strategy.
So here are a few helpful definitions to help you get clear:
On the 2nd Day of Insta My Marketing Coach Gave To Me.....
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.