It’s becoming increasingly important to have ‘digital assets’ or documents and webpages that offer value to a targeted audience. If you’re self-employed or trying to manage an Etsy account or a Shopify store, this may seem like an impossible task. My first suggestion is to create a blog. Don’t panic. There are simple ways to create and manage a blog without becoming a blogger.
The single most important tool to keep your digital marketing simple is to plan. Keep a calendar of dates that are relevant to your brand, your product, your city or your target audience. Anticipate what's coming up and the times when you have to get creative and fill in the blanks. It will save you scrambling.
Creating seasonally relevant material needs to be part of a bigger marketing strategy so your other efforts will support you during seasons with higher Internet traffic (i.e. competition). If you haven’t been using a big-picture strategy, don’t worry - now is a good time to start so let’s do this!
Last post, I asked you to start thinking about the easiest way for you to get into the game. And by ‘get in the game’ I mean make a commitment to start using social media for marketing. The best approach, in my opinion is to keep it super simple and be honest about what you can either afford or are willing to commit to. And then make that commitment.
At the end of the day, do what you have to do to get in the game. Or throw in the towel and walk away. It’s a waste of time, effort and money to do this halfway. It will result in nothing except for the public knowing that you are making a lame attempt at engagement. That will send potential customers straight to the nearest competitor they can find on social media.
This post, I want to offer up some actionable items to make this more clear for you.
Here are a few of those:
TIP: It is not necessary to be active on every social platform - in fact it's not smart to try. As part of your commitment to your social marketing efforts, pick the top 2 social platforms your audience is likely to use & focus there. (Click To Tweet)
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.