As someone who works online, I'm always looking for the most effective ways to get my ideas and expertise out into cyberspace to ensure I'm getting my little corner of the digital world.
Like it or not, having a blog that gets consistent attention from you has a lot of benefits that shouldn't be ignored. A lot of my clients and those I coach, are overwhelmed at the idea of writing consistently. I have to remind y'all that my mission is to help you find the most simple & streamlined ways of managing your digital media.
So don't poo-poo the blog idea until you hear me out. Really, it's much more simple than you think.
Here are my top 5 reasons why blogging is so important:
3. SOCIAL MEDIA CONTENT: I constantly hear people say that they can't figure out what to post on social media. Even when they have an excess of material. And that's not good. The only thing worse than no social media presence is a bad social media presence, meaning inconsistent, last minute, thoughtless posts! A blog is an easy solution for this by providing an anchor for you. You have ideas, concepts, images, a topic you've assumed is of interest to your audience - a focus! Use images and material from the blog as social media content which ultimately will send people back to your site. Google likes this too and so will you!
4. HONE YOUR WRITING SKILLS: I read a fantastic quote this week that I posted on Twitter - "Copy writing is the number one skill that every entrepreneur should learn" ~ Derek Gehl YES, YES and YES! If you're doing anything related to business, you must be able to write. This is doubly true if you're doing anything related to marketing your business. So at very least, use your blog to get better at writing. It's a skill you MUST have. Luckily the internet has provided us a much more casual platform for business writing than in days gone by, so don't fret. Just write.
5. LET THEM KNOW YOU - Social media was designed as a peer-to-peer network. Technology has supported that trend and over the last 5 years, we've seen how easy it is to connect with almost anyone, anywhere. It's important for businesses to stay transparent and although there needs to be some professionalism included, you need to remember that people expect accessibility. A blog allows your audience and potential new clients to learn about you, as does your social media content, which we already decided you can easily pull from your blog posts. So take advantage of this easy to use platform to highlight things about your business that are interesting and useful!
I hope these 5 points help you realize that you've got to be on top of blogging. Not to necessarily become a blogger, but to leverage what the web has to offer artists and entrepreneurs. Don't miss out because you're over complicating the whole thing. Keep it simple, be creative and join the 21st century!
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.