Last post, I asked you to start thinking about the easiest way for you to get into the game. And by ‘get in the game’ I mean make a commitment to start using social media for marketing. The best approach, in my opinion is to keep it super simple and be honest about what you can either afford or are willing to commit to. And then make that commitment.
At the end of the day, do what you have to do to get in the game. Or throw in the towel and walk away. It’s a waste of time, effort and money to do this halfway. It will result in nothing except for the public knowing that you are making a lame attempt at engagement. That will send potential customers straight to the nearest competitor they can find on social media.
This post, I want to offer up some actionable items to make this more clear for you.
Here are a few of those:
TIP: It is not necessary to be active on every social platform - in fact it's not smart to try. As part of your commitment to your social marketing efforts, pick the top 2 social platforms your audience is likely to use & focus there. (Click To Tweet)
Here are a few things to get you thinking about where your brand may be most effective:
Don’t worry if it feels like nothing is happening. We will get to driving traffic – this is further into the process. What we are doing here is an exercise in commitment, remember? I just want you to practice being consistent.
We want your brain to start to see interesting social content in the day-to-day. It’s there, but we need to help you start thinking like you’re an avid user of social platforms.
Because the next most important thing you need to get eyeballs on your posts is good content. Don’t panic. We’ll get there.
And remember – no one ever built a good social media presence by NOT posting.
Stay tuned for next steps in using social media for marketing or visit any of my social media platforms to ask questions or get clarification. Of course, you can email me any time!
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Catherine Mellon is a Social Media Director with 5 years experience helping entrepreneurs & small businesses use the internet to grow their business.