Instagram content needs to be based on the concept of Lifestyle Branding.
This means, your Instagram images need to demonstrate to your followers
how your product or service improves their life.
Image 1 says ~ "You are not just
self-employed, you are a BOSS!!!
And your decor should
Image 2 says ~ "Self-employment means living the
good life ~ breakfast in bed, chic surroundings,
do what I do to get this life."
Image 3 says ~ "Instagramming your lunch is a skill set that chic business women know how to do! Follow me, I'll show you how!"